Because freedom from social conformity and group think. Accept your fate, let it all fall over and be free to determine what you want in life. Fight Club, a good book that inspired a great movie...
Quotes:
"The things you own end up owning you." (Slave to loans that keep me working jobs I hate).
"Self-improvement is masturbation. Now self-destruction..." (Freedom from my social selfie).
"Sticking feathers up your butt does not make you a chicken."
"Stop controlling everything and just let go!"
"It's only after we've lost everything that we're free to do anything."
"Fuck-off with your sofa units and serine green stripe patterns, I say never be complete, I say stop being perfect, I say let... lets evolve, let the chips fall where they may."
"First you've gotta know—not fear, know—that someday you're gonna die."
"This is your life, and it's ending one minute at a time."
"If you aren’t on your way to becoming a vet in six weeks, you will be dead." (Stop procrastinating).
"We are the all singing all dancing crap of the world."
"You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else."
Chemical burn scene: "This is the greatest moment of your life, man! And you’re off somewhere missing it... First you have to give up. First you have to know, not fear, know that some day you’re gonna die... It’s only after we’ve lost everything that we’re free to do anything... Congratulations. You’re one step closer to hitting the bottom."
"You're not your job. You're not how much money you have in the bank. You're not the car you drive. You're not the contents of your wallet. You're not your fucking khakis. You're the all-singing, all-dancing crap of the world."
"God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off."
"In the world I see - you are stalking elk through the damp canyon forests around the ruins of Rockefeller Center. You'll wear leather clothes that will last you the rest of your life. You'll climb the wrist-thick kudzu vines that wrap the Sears Tower. And when you look down, you'll see tiny figures pounding corn, laying strips of venison on the empty car pool lane of some abandoned superhighway."